

GTC 2026 | Workshop 05 :Global Market Entry (GEO) Strategy
💡 Workshop focus on:
Going global isn't about translating your UI—it's about re-doing your market entry. This session focuses on GEO strategy: how to select target countries, make localization trade-offs, and build channel/partner networks to avoid building the right product for the wrong market.
Workshop format: 1-to-10 enablement session
🚀 What You’ll Learn:
Develop a market entry framework: Demand Intensity Competition / Compliance Delivery Cost
Prioritize localization efforts: language, payments, support, channels, compliance, and pricing
Build an initial channel strategy: direct sales agency partners / platforms ecosystem collaborations
🤖 Who It’s For:
AI teams preparing for global expansion (especially B2B, tools, SaaS)
Products with existing international users but stalled growth
Those responsible for international operations and partnerships