Building the environments where creativity happens

PLAYE

Explore the art of user-generated content in this hands-on creative workshop. Break down what makes videos engaging and shareable, then turn a random product into an original video concept — from relatable skits and funny demos to mini commercials and unexpected ideas. Learn the basics of brainstorming, scriptwriting, hooks, lighting, audio, and editing before putting your skills to the test in a playful creative challenge. We’ll wrap with a film-class-style screening to share everyone’s creations, celebrate the process, and leave with a finished video, fresh skills, and new inspiration.

No professional equipment or prior video experience required - just bring your creativity and willingness to play.

Content Lab with Shannon