PLG Lab @ SaaStanak 2026: People-Led Growth: Fixing Your Product’s First Impression and Path to Activation w/ Paulina Spaccarotella
About the session
Most PLG products don’t fail because of pricing, features, or traffic. They fail in the first minute.
In the rush toward AI, automation, and optimization, many teams forget something simple: There is a person on the other side of the screen.
In this interactive workshop, you’ll audit your own product’s first experience in real time. We’ll sign up, walk through your onboarding, and pressure-test it using simple human-first principles:
Why did someone really sign up?
What are they expecting to happen next?
Are we helping them feel progress toward value?
You’ll leave with a practical framework to spot friction instantly, and a step-by-step way to improve activation without adding more complexity.
No generic PLG advice or abstract AI hype.
Just a better way to design for the person behind the metric.
A valid SaaStanak ticket is required to attend this session.
About the speaker
Paulina Spaccarotella
Founder & Product Advisor @ Product Clarity
Paulina is the founder of Product Clarity, where she helps B2B SaaS founders build activation systems that build trust and prove the product is right for the user. A Lovable Ambassador and ex-InsurTech co-founder, she brings 9+ years of product experience across US, LATAM, and European markets. Her Clarity Path methodology uncovers a product's unique value for the human on the other side, then designs the shortest path to it, surfacing who that user is in the same motion and turning both into fuel for PLG.