PLG Workshop @ SaaStanak 2026: From $1M - $20M ARR: Growth Levers and New Signals for Success w/ Kyle Poyar & Sara Archer

​About the session

​Most companies don’t stall because they stop growing. They stall because they keep using the same playbook that got them to $1M.

​This workshop focuses on what actually changes on the path to $20M ARR and how to recognize it early.

​We’ll break down the growth levers that start to matter more, the ones that quietly stop working, and the new signals you should be paying attention to as your company scales. Along the way, we’ll share real examples from companies that got it right, and a few we learned the hard way.

​This is a hands-on session. You’ll work through guided exercises to map your growth motion, surface bottlenecks, and rethink how you measure progress. Expect practical frameworks, real data, and an operator’s view of what holds up in practice.

​You’ll leave with a clearer sense of what’s holding you back, what to double down on, and how to navigate the messy middle between $1M and $20M ARR.

​A valid SaaStanak ticket is required to attend this workshop.

​About the speakers

​Sara Archer
Chief Revenue Officer @ ChartMogul

​Sara has 12+ years of experience helping teams grow digital products, from early-stage launches to global scale. She focuses on turning messy real-world data into clear decisions, especially around growth, retention, and monetization.

​As CRO at ChartMogul, she works with subscription-based businesses to understand what drives sustainable growth and how small improvements in retention can compound over time. She brings a practical, builder-friendly perspective that connects product choices and engineering work to the metrics that reflect real user value.

​Kyle Poyar
Analyst in Residence @ ChartMogul

​Kyle is the Analyst-in-Residence at ChartMogul. He has spent the past 15 years helping software startups fuel growth, monetize their products, and become category leaders.

​Kyle also writes the popular Growth Unhinged weekly newsletter where he explores the unexpected behind today's fastest-growing software startups. He was previously a VC Operating Partner and a strategy consultant at Simon-Kucher & Partners.