PLG After AI: Rethinking the Growth Funnel

​For a decade, PLG meant one thing: let the product do the selling. Then AI arrived and quietly rewrote the playbook.

​In this talk, we'll look at how AI reshapes each stage of the growth funnel, from acquisition and activation to monetization, and where the old PLG assumptions break down.

​You'll leave with a practical framework for rethinking your funnel, a clearer view on pricing AI features, and a few honest lessons on what works and what doesn't when shipping AI into a growth motion.

​About Diego

​Diego is a Brazilian-Canadian with 17 years in tech, having held Director of Product Growth roles in major companies such as Vendasta, Vidyard and Jobber.

​Diego has led Product-Led Growth over the last eight years in Canadian startups and scaleups, having driven major initiatives in customer acquisition, activation, retention and expansion.