Tech Consolidation for Modern GTM Teams | Workshop
Most GTM teams are running tools that were bought for a different era — fragmented, hard to automate, and nearly impossible to get a clean view of TAM coverage across. This session is about fixing that. We're bringing in leaders who have actually done the work: cut the legacy tools, rebuilt the stack, and measured what changed.
What to expect
I - Case study (Airtable & MongoDB) - A real stack, redesigned. John Lack & Mara Gibson will walk through their actual consolidation: what they kept, what they cut, how they got executive buy-in, and the impact on pipeline and cost.
II - Live workshop - Map and simplify your own stack
Come with your current tools, rough annual costs, and team ownership. We'll pick three attendee stacks to work through live and apply the same consolidation logic together.
III - Your personal deliverable - A one-pager you can take home and apply to your business
You'll leave with a draft exec summary: current spend snapshot, 2–3 consolidation and automation plays, a high-level ROI story, and how to get the buy-in from your execs.
Come ready to work!
Seats are intentionally limited to keep the workshop interactive. If you're a Sales, SDR, or RevOps leader who's been meaning to clean up the stack and just haven't had the time or the framework to do it, this is the room to be in. Bring your tool list. We'll do the rest together.
→ Register now to secure your spot.