Ask a Head of Sales: Open Q&A with Erika
How do you go from selling for a tech giant like Google to building a sales machine from scratch at a fast-growing AI startup?
Join us for an exclusive chat with Erika Root, the Head of Sales at GAIA, a Legal AI SaaS startup. Before taking on her current role, Erika spent over three years at Google Cloud, specializing in B2B sales for the startup ecosystem.
This is a unique chance to learn the art and science of B2B sales from someone who has seen it all - from the structured processes of a global leader to the fast-paced reality of an early-stage venture.
Come with your questions and learn about:
Building a sales process from the ground up.
Key differences between corporate and startup sales.
Practical tips for finding your first B2B customers.
Lessons from selling to and for startups.