Inside the Rebecca Minkoff Brand: Lessons in Longevity, Innovation & Style

​From a single handbag design to a globally recognized lifestyle brand, Rebecca Minkoff has redefined what it means to build a modern fashion business. In this intimate virtual interview, Rebecca Minkoff sits down with her Female Founder Collective co-founder Alison Wyatt for a candid conversation on the evolution of her namesake brand — from its scrappy beginnings and breakout “Morning After Bag,” to international expansion, technology-driven retail innovation, and the bold pivot toward a licensing-led future.

Together, they’ll unpack the brand’s journey through creativity, commerce, and constant reinvention — including how Rebecca has harnessed collaborations, community, and mission-driven storytelling to stay relevant in an ever-changing industry.

This session is designed for emerging fashion and accessories founders eager to learn get a playbook on:

— Building a brand with enduring identity and consumer love
— Navigating growth while preserving creative integrity
— Integrating innovation and technology into retail experiences
— Partnering strategically for scale and staying culturally relevant
— Crafting a personal brand that builds a community

Join us for an inspiring deep dive into what it really takes to build a brand that lasts — and how to evolve without losing the essence that started it all.
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ABOUT REBECCA
​​​Rebecca Minkoff is best known for her iconic ‘Morning After Bag’ (aka, the M.A.B.) which is everything her brand is known for today — edgy, feminine, and iconic. With a ready-to-wear collection quickly following in 2009, her name and brand set off on a wild, well-deserved rise to success. Today, Rebecca Minkoff is a global brand internationally recognized for its handbags, apparel, footwear, jewelry, and accessories. Rebecca is also an author, podcast host, and co-founder of Female Founder Collective.