Tech Enablement Workshop Series: Using AI to Elevate your Customer Experience (Automation and Responsiveness)

​This session addresses one of the most common pain points for growing businesses: the gap between customer expectations for immediate responsiveness and the reality of limited staff and bandwidth. Participants will explore how AI can bridge that gap, handling routine inquiries, answering after-hours questions, and keeping customers informed without requiring constant manual attention. The session opens with a practical introduction to two powerful tools available to small business owners today: AI-powered chatbots and custom GPTs. Participants will learn how chatbots can be deployed to manage after-hours FAQs, appointment reminders, and high-volume routine inquiries and how custom GPTs can be configured to act as a knowledgeable, always-on customer-facing assistant trained on their specific business information, tone, and policies. Both tools are presented accessibly, with no technical background required. Through facilitated exercises, participants will map their most frequent customer touchpoints, draft FAQ responses and chatbot scripts tailored to their business and explore how a custom GPT could be built to represent their brand and handle common customer interactions with consistency and accuracy. The session also addresses how to maintain authenticity in automated communication and how to identify situations where a human response remains the right choice.

​Key Takeaways:

​- A working understanding of AI chatbots and custom GPTs and how they apply to small business customer service

​- Practical frameworks for identifying which customer interactions to automate

​- Drafted FAQ responses and chatbot scripts tailored to your business

​- A completed customer experience action plan to guide chatbot and custom GPT implementation

​This workshop series connects small business owners with technology vendors, service providers, and consultants who share insights and tools relevant to each session's topic. Their involvement is intended solely for educational purposes and does not represent an endorsement of their products and/or services. Attendance does not create any obligation professional or otherwise to purchase or engage with any product or service introduced during the program. We encourage all participants to independently evaluate any tool, platform, or provider before making business decisions.