Tech Enablement Workshop Series: AI-Powered Marketing, Social Media, and Design

​This session will cover an exploration of how AI can support the full marketing content cycle, from generating post ideas and writing captions to creating ad copy, campaign themes, and on-brand visuals. Participants will work hands-on with AI tools to learn how to create marketing content that aligns with their brand voice, audience, and business goals.

​The session then moves into social media scheduling, a critical but often overlooked component of a sustainable content strategy. Participants will receive a practical overview of how leading scheduling platforms integrate with AI-generated content, enabling small business owners to plan, organize, and publish across multiple channels from a single workflow.

​The session also covers how AI can surface basic marketing insights, identifying trending topics, analyzing what types of content resonate with specific audiences, and informing smarter decisions about where and how to show up online.

​Key Takeaways:

​- Practical techniques for using AI to generate captions, ad copy, and campaign content at scale

​- A working understanding of social media scheduling platforms and how to use them alongside AI-generated content

​- A repeatable monthly content planning and scheduling workflow powered by AI

​- A completed 30-Day AI-assisted content plan formatted and ready for scheduling

​This workshop series connects small business owners with technology vendors, service providers, and consultants who share insights and tools relevant to each session's topic. Their involvement is intended solely for educational purposes and does not represent an endorsement of their products and/or services. Attendance does not create any obligation professional or otherwise to purchase or engage with any product or service introduced during the program. We encourage all participants to independently evaluate any tool, platform, or provider before making business decisions.