How To Enter 3 New Markets In 90 Days | Hosted by Portless & Global-e
About Event
Can't attend live? Register anyway. Every registrant gets the full recording to watch on demand.
Most brands don't have an international demand problem. Shoppers abroad are already landing on your site. What stops them is a storefront that feels foreign by the time they reach payment, and inventory economics that make every new market feel like a bet.
Portless ran an analysis on close to 100 fast-growing merchants that went global. The average brand went from under two countries to seven in nine months, and not one pulled back from a market they entered. Expansion stops being a risky bet when leaving a market costs nothing.
Join Izzy Rosenzweig (Portless) in conversation with Stewart Smith (Global-e) for a 45-minute session on what it actually takes to sell into new markets profitably in 2026 — and why the economics finally work.
What you'll learn
What localizing the full shopper experience does to conversion, AOV, and market mix
Why brands stop pulling back from markets once the fulfillment economics work
Which markets an Australian brand should enter first, and which to leave for later
A 90-day plan to enter three new markets without standing up a warehouse
Live Q&A
About the speakers
Izzy Rosenzweig is the CEO & founder of Portless, the modern ecommerce supply chain. A 10-year DTC veteran, Izzy spent a decade running his own brand, shipping millions of products globally. After building a direct fulfillment supply chain to improve customer experience, he saw an opportunity to help other brands bypass legacy US warehouses, leading to the creation of Portless.
Portless enables brands to cut inventory lead times from months to days and improve cash flow, transforming how modern operators manage logistics. Izzy's deep experience in agile supply chain, cross-border fulfillment & customs compliance gives him a unique lens into how ecommerce brands can survive regulatory shifts and thrive under pressure.
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Stewart Smith is the Managing Director APAC of Global-e, the platform powering cross-border ecommerce for the world's leading brands. Stewart brings thirty years of commercial leadership across cross-border ecommerce, technology, and international freight, including senior roles at DHL Express and Australia Post.
Global-e localizes the end-to-end shopper experience — local language, pricing, payment methods, duties and taxes — so international customers convert at the same rate as domestic ones. Stewart's enterprise vantage point means he can speak directly to what happens to conversion, AOV, and market mix when a storefront genuinely goes local, across hundreds of brands.
Event details
Date: September 10, 2026
Time: 11:00am AEST / 9:00pm ET (Sep 9)
Location: Live on Zoom (recording will be sent to all registrants)