PEF+ Virtual Workshop <> Charlie Hoehn, Author.Inc

​The Book AI Can't Write for You: What to write after your exit, now that AI can write the playbook

​A live session with Charlie Hoehn, co-founder of Author.Inc

​Charlie is a 4x New York Times bestselling editor who has worked with authors including Tim Ferriss, Ramit Sethi, Noah Kagan, and Codie Sanchez. As co-founder of Author.Inc, he helps founders and CEOs scale their businesses with a book, built to drive higher-ticket services, advisory roles, board seats, and lasting impact.

​AI can now write the well-organized tour of how you built and sold your company. In this session, Charlie covers what is still worth writing after an exit, and how to find the book only you can write, then takes live Q&A from members.

​What we'll cover:

• ​Whether to write one at all: what job a book should do after your exit

• ​Why the playbook is the wrong first draft, and the difference between a book built on a topic and one built on a claim

• ​Finding the claim only you can make, from your judgment calls and the moments your experience went against conventional wisdom

• ​Live pressure-test: bring a rough idea, notes, a working title, or a draft, and Charlie works through a few live

• ​Live Q&A

​Book Signal: Attendees will get free access to Author.Inc's Book Signal diagnostic. You'll enter your book idea, in any form, to receive an analysis of its market, differentiation, and potential ROI. The link is shared during the session, and you enter your email to receive your report.

​Tuesday, November 10, 2026, 12-1 p.m. Eastern. Online via Zoom.

​This session is for PEF members.