From Static Segments to Living Systems: Evolving Insights Using Agentic AI (Virtual)

​This session explores the shift from traditional, static segmentations conducted every few years to dynamic "living" systems that evolve alongside the consumer. The session covers how to transition from a one-time source of truth to an insight activation engine using an always-on feedback loop that allows for human-centricity across strategic marketing and product decisions.

​Speakers:

​Kim Berndt, Senior Vice President, Market Research at Ipsos
With over 25 years of expertise in global market research, Kim Berndt specializes in designing high-impact quantitative and multi-method programs that shape brand strategy for the world’s leading tech companies. A Rutgers alumna, she leverages deep cross-industry experience to transform complex consumer attitudes and user journeys into clear, actionable business growth.

​Clémence Hudry, Senior Account Manager, Market Research at Ipsos
Clémence joined Ipsos in January 2022, supporting strategic ad hoc programs for global technology clients. She has experience leading large, international research projects utilizing relevant methodologies to uncover rich and actionable market insights. Clémence’s favorite part of any project is marrying qualitative and quantitative data to build a compelling story that shapes marketing strategies and recommendations.

​Clémence has a B.A. in Business Administration with concentrations in Marketing and Finance from the University of Washington, Seattle.