How to Sell Smarter - Through Partners
Partnership and channel sales are reshaping how modern companies grow.
But what does it really take to succeed when you’re not selling directly?
This session dives into the mindset, structure, and skillset behind partnership-led growth — and how it differs from direct sales.
Expect practical stories, examples, and lessons from women driving partnerships at global companies.
Part 1: Presentation “From Direct to Indirect: The New Sales Multiplier”
We’ll cover:
What makes partnership sales different from direct sales
How to build relationships that actually drive pipeline
Common pitfalls (and how to avoid them)
The internal alignment needed between sales, marketing, and product
Part 2: Lightning Panel — “Partnerships/Channel Sales vs Direct: Competing or Complementary?”
With Guest Speakers
Camille Lecomte Account Director, Queue-it
Jasmine Chua - Senior Account Manager (ISV - independent software vendors) at AWS
Nina Persson - Sales Executive MM & Enterprise, Playable
Moderated by Lilla Szalai - Business Development Team Lead, Queue-It
Together, they’ll unpack:
The anatomy of a successful channel partnership
When to build vs buy vs partner
How to align incentives between direct and partner teams
What metrics actually matter in partnership sales
Real examples of what’s worked (and what hasn’t)
Part 3: Open Q&A & Networking
We’ll open the floor for honest questions and experiences from the group — followed by informal networking over drinks and snacks.
Who Should Join?
Women in sales, partnerships, agencies or commercial customer success
SDRs, AEs, and AMs curious about career paths in partner or channel sales
Sales leaders exploring how to scale through partners
Anyone wanting to understand how indirect sales actually works
What You’ll Leave With
A clear understanding of how partnership and channel sales differ from direct sales
Practical advice on building win-win partner relationships
Insights from women leading partnerships in global SaaS organisations
Connections with peers working in or exploring similar roles
✨ Spots are limited, so RSVP soon to save your place!
P.S. By registering, you agree to receive occasional updates and newsletters from Saleswomen Unite. Please note: we’ll be taking photos during the event, and by attending, you give us permission to use these on our website, social media, and for future event promotion.