​About Event

​AI made building cheap and accessible. Founders can ship a product overnight, but just because you built it doesn't mean people will know or care about it. Distribution has become the new moat, and companies are leveraging community as part of their GTM motion.

​Anyone can throw a party, but behind the dinners, mixers, and social media clout, there's actual work to be done. This panel brings together four operators and community leads who plan events around their company's audience and business goals.

​Our panelists bring a diverse range of experience and operational knowledge:

• ​Experiential marketing tied to a pipeline number

• ​Community at an AI-native company

• ​Events at a venture firm investing from pre-seed to Series B

• ​Founding GTM at a seed-stage AI startup

​We'll get into what makes an event worth the time, who should own the motion, and how to define success, with a quick look at KPIs and analytics without going into the weeds. And we'll ask for receipts on one question:

​How do founders turn events and networks into pipeline, and when is community the wrong channel?

​Panelists

​🎤 Bidisa Mukherjee

​Experiential Marketing Lead, Plain

​Bidisa is building Plain's event and experiential motion from scratch, curating design-forward rooms for support engineers, product engineers, and CX leaders. She brings nearly seven years in revenue operations and sales strategy, so every room she runs ties back to pipeline. Plain is the agentic infrastructure for customer work, giving support, success, and product teams one place to consolidate, orchestrate, and act on customer interactions.

​Lens: Building an event motion from zero and holding it to a pipeline number.

​🎤 Laura Liu Cruickshanks

​Head of Community, PromptQL

​Laura leads community at PromptQL, bringing people together through hands-on AI events and partnerships. She previously built Atlas’s community and events program from the ground up, following more than a decade in design roles at Salesforce and Pendo. Her background in product design shapes her approach to community, helping people move from exploring new technology to putting it to work. PromptQL is a multiplayer AI workspace where teams collaborate with AI using shared context, data, and tools.

​Lens: Community as a staffed GTM channel: cadence, ops, and the path to pipeline.

​🎤 Mitchell Yee

​Head of Events, SignalFire

​Mitchell leads external event strategy at SignalFire, which he joined in 2024. He has spent more than a decade in field marketing, helping high-growth B2B companies drive revenue, generate pipeline, and accelerate deals with formats ranging from intimate executive programs to large user conferences. SignalFire is a technology-driven VC firm with over $3B in assets under management, investing in applied AI startups from pre-seed to Series B.

​Lens: Events as a revenue lever, from executive dinners to user conferences, and what works across a portfolio.

​🎤 Tushar Yadav

​Founding Team, GTM, Strategy & Operations, PilotCrew AI

​Tushar is on the founding team at PilotCrew AI, leading GTM, strategy, and operations alongside the founders: customer acquisition, partnerships, fundraising, and 0-to-1 growth. Before PilotCrew, Tushar worked in strategy, growth, and analytics at Viacom18, San Francisco Fire Credit Union, and early-stage AI startups. PilotCrew AI is the evaluation and reliability layer for AI agents working on complex engineering and long-horizon tasks, helping teams test, improve, and ship agents to production with confidence.

​Lens: Distribution from zero at a seed-stage AI startup, with no budget and no brand.

​Moderator

​Sumit Jagdale

​Co-Founder, Sartorial

​Sumit is the co-founder of Sartorial. As part of San Francisco's startup ecosystem, Sumit has a front-row seat to how companies are building pipeline through community events. Sumit previously spoke on a panel about agentic memory and context, which took on the question: "What does an agent need to know before we trust it to act?"

​AI made building accessible to everyone, but it didn't solve distribution. What does it take to make an event successful, and sustainable over time? And as a founder, at any stage, how do you justify the time and resources an event takes? These are the questions Sumit hopes the panel will answer.

​Sartorial is the Brand-Truth™ layer for agentic commerce: it turns a merchant's product catalog into structured reasoning that AI shopping agents can understand, remember, and act on across every AI surface.

​Agenda

​5:00–5:30 PM: Check-in and networking

​5:30–6:30 PM: Welcome, moderated panel discussion, Q&A

​6:30–7:00 PM: Networking

​Who Should Attend

• ​Founders at any stage who want to scale while reducing or controlling CAC

• ​Investors and VC platform teams who help portfolio founders build their first GTM motion

​🔥 Limited spots.

​Registration does not guarantee admission. Please wait for your approval confirmation before attending. Entry is subject to venue capacity.

​About the Hosts

​PromptQL

​PromptQL brings team chat, shared knowledge, and AI together in one workspace. Think Slack + Notion + Claude in one place, where people collaborate with AI that has the context of their team’s work.

​Sartorial

​Sartorial is the agent-native product intelligence helping brands market to AI buyers.

​Sartorial helps retailers and D2C brands restructure their old catalogs to be machine-readable and market them to AI agents to drive more sales and increase revenue as shoppers increasingly favor agentic commerce over Google search.

​Reach out if you're interested in collaborating, sponsoring future events, or just chatting about agentic commerce, startups, and community building!

​Message Sumit Jagdale on Luma 💌