Webinar: How we built our marketing automation platform on the Telnyx Email API
Most companies sell an email API. Telnyx runs its marketing on the one it built.
When our marketing team outgrew off-the-shelf marketing automation, we decided to build our own platform, on our own infrastructure, using the same API we sell to customers. The result is MAP, Telnyx's in-house marketing automation platform, powered by the Telnyx Email API.
It is live in production today, sending feature announcements, pricing updates, service communications, webinars, and newsletters to real customers.
You'll see the platform live and hear the decisions behind it.
In this webinar, the team behind MAP and the Email API walk through the full story: why we built it, how the architecture actually works, and what it looks like in a live demo. You will see the sending pipeline, the AI-assisted audience builder running on Telnyx Inference, and how every send is tracked end to end.
Then we get practical: how to get started with the Email API yourself, from domain verification to your first send, including the capabilities that matter to builders today.
Whether you are consolidating a multi-vendor stack or building email into your product for the first time, this session shows what the platform can do, from the people who bet their own marketing on it.
What you'll learn
Why we built our own marketing automation platform
How it runs on the Telnyx Email API
How to send your first email in minutes
Where email fits next to voice, SMS, WhatsApp and AI agents