Proofed: A One-Day Growclass Marketing Summit
A one-day virtual summit for marketers who feel like everything is changing too damn fast.
We’re bringing together people who are actually doing the work to teach you how marketing is changing right now— we'll dive into AI, AGO, and the future of content marketing.
It’s designed for mid-career marketers who feel that shift happening, and want to get ahead of it instead of reacting to it.
You’ll learn new skills, meet smart people, and leave with a much clearer sense of what actually matters.
Schedule and Speakers:
9:30 am EST
Kick off the day and intro with your host, Sarah Stockdale
10:00 am EST
How AI is changing SEO
Tiffany DaSilva, Founder DaSilva Consulting + Flowjo
A lot of SEO advice still sounds like it’s 2018.
Write more blogs. Add more keywords. Build more backlinks.
Meanwhile, AI is quietly changing how people search, what shows up, and who gets clicked.
If you’ve felt that gap between what you’re “supposed” to do and what’s actually working… you’re not wrong.
This session with Tiffany DaSilva is about closing that gap.
How AI is changing SEO breaks down what’s really happening behind the scenes—how search behaviour is shifting, how AI-generated results are changing traffic, and why some strategies are compounding while others are quietly dying.
But more importantly, it’s about what to do next.
11:00 am EST
AI and Social Media - what’s to come?
Emilie Quinn, Co-Founder Nuage Agency
Many aspects of your marketing can be outsourced to AI and while LLMs have made it possible to create images, videos, and captions - brands who prioritize connecting with their communities have yet to move away from human social media teams. In this talk, we will explore why authentic connection cannot be outsourced to AI and how social media managers can strategically leverage these tools without sacrificing authenticity.
We will look at how AI is currently being used across social platforms, audience sentiment about AI-generated content, and where the line should be drawn between automation and authenticity. Participants will walk away with actionable resources, including our very own engagement protocols, and the confidence of knowing where to spend time and effort on social and where to automate.
12:00 pm EST
Lunch + networking
1:00 pm EST
The Zero-Click Playbook: How to Build Demand Before the Website Visit
Amanda Natividad, Founder, Zero Click Marketing, VP Marketing, SparkToro
The old content playbook was built around earning the click. But today, discovery, trust, and demand often happen before anyone visits your website — if they visit at all.
In this session, Amanda Natividad shares a practical Zero Click Marketing framework for creating value where your audience already is, building preference off-site, and measuring impact beyond traffic.
2:00 pm EST
Claude Code 101 for Marketing
Kamil Rextin, Founder of 42 Agency
Most AI sessions feel like being dropped into the middle of a conversation you missed.
Everyone else seems to know what they’re doing. They’re throwing around prompts, building workflows, “vibe coding” their way to results… and you’re sitting there thinking, I don’t even know where to start.
This session is for that moment.
Claude Code 101 is a practical, no-BS introduction to using AI as a marketer when you feel like you’re already behind. We’re not going to pretend you’re technical. We’re not going to drown you in theory.
You’ll learn how to think about AI the way growth marketers think about anything new: test it, break it, figure out what actually works, and ignore the rest.
3:00 pm EST
Escape the slop: build a content strategy that wins (even if you're solo)
Brendan Hufford, Founder, GrowthSprints
LinkedIn reach is down 47–50%. Newsletters get buried before a human even reads them. And AI is now the gatekeeper for both. Most B2B content teams are producing more than ever... and getting less back.
You'll walk away with a clear archetype for your newsletter, a content fingerprint strategy for LinkedIn, and an execution plan you can hand to your team Monday morning.
Built for founders, VPs of Marketing, CMOs, and demand gen leaders who are done playing the old game.
4:00 pm EST
Wrap-up