AI Agents in Practice: What’s Working and What Infrastructure It Requires
Private Virtual Session with Commerce & Technology Leaders
Many organizations are testing AI at the surface level, copilots, prompts, and pilots. Few have built the infrastructure required for AI to operate reliably inside core business systems.
This private executive session focuses on what separates experimentation from production.
You’ll hear directly from Kelly Goetsch, President of Pipe17 and Founder of the Commerce Operations Foundation, and Miguel Navarro, a Seasoned Digital Leader actively building and governing production-grade AI systems in complex commerce and enterprise environments.
Together, they will unpack the structural decisions behind successful AI adoption and share real-world examples of how companies are turning AI into a competitive advantage.
No hype. No product demos. No introductory AI theory.
Just practical insight into what is working inside complex organizations today.
What You’ll Learn
What an “AI agent” really means in a production environment
Where autonomous systems are delivering measurable ROI today
How leading teams are applying AI across revenue, operations, and reporting
The infrastructure required for AI-ready commerce
How to approach build vs. buy decisions across OpenAI, Anthropic, Google, and orchestration layers
The architectural choices that will compound, positively or negatively, over the next 24 months
Featured Speakers
Kelly Goetsch
President, Pipe17
Former Chief Strategy Officer, commercetools
Founder, Commerce Operations Foundation
Kelly’s work centers on operational interoperability in modern commerce, the underlying systems that allow orders, inventory, and fulfillment to move reliably across channels.
As founder of the Commerce Operations Foundation, he leads the development of open standards such as the Order Network eXchange (onX), designed to ensure commerce infrastructure can support automation and intelligent orchestration at scale.
His perspective focuses on the structural foundations required for AI to function reliably inside complex commerce ecosystems.
Miguel Navarro
Innovator, Patented Inventor, Seasoned Digital Leader, Passionate Fraud Fighter
Miguel leads enterprise AI initiatives at a highly regulated financial institution, translating experimentation into production-ready, governed systems.
His experience spans conversational AI, digital identity, and large-scale automation, with a focus on architecture, compliance, and measurable business outcomes.
He brings a practical perspective on what it takes to deploy AI responsibly in complex, risk-sensitive environments.
Who Should Attend
Founders and CEOs
Heads of Commerce, Technology, Operations, and Revenue
Leaders responsible for AI strategy and architecture
If you’re thinking beyond experimentation and toward structural advantage, this session is for you.