Revenue for Breakfast #1 Hamburg - GTM Engineering: How automation & KI is defining the new sales engine
Berlin. Munich. And now: Hamburg. ⚓ We're on fire 🔥
After countless coffees, conversations and Revenue for Breakfast editions, we're bringing our morning format to a new city.
Welcome to Revenue for Breakfast #1 Hamburg.
And for our very first edition, we're diving straight into one of the biggest shifts happening in GTM right now:
GTM Engineering: How Automation & AI Are Defining the New Sales Engine
AI isn't just giving sales teams new tools. It's changing how revenue organizations are built.
Prospecting, qualification, pipeline creation, customer expansion, more and more of the traditional GTM motion can be automated, connected and orchestrated through AI.
So the question is no longer "Where can we use AI?" It's: What does the sales engine of the future actually look like?
Guest Speaker
For our Hamburg premiere, we're excited to welcome Henning Helbig from Statista, where he leads Global Revenue Operations & Sales.
Henning is actively working on the shift from traditional GTM operations toward more automated, AI-native revenue organizations, and brings a strong perspective on what happens when AI becomes part of the actual GTM architecture rather than just another tool in the stack.
Together, we'll look at what GTM Engineering means in practice, where automation creates real leverage, and how revenue leaders should rethink the way their teams operate.
What You'll Learn
What GTM Engineering actually means beyond the buzzword
Where AI & automation can create real revenue leverage
How the traditional sales engine is changing
What an AI-native GTM organization could look like
What revenue leaders should start building today
This session is designed for:
Revenue & Sales Leaders
Founders & GTM operators
Account Managers & Customer Success Leaders
Anyone looking to grow revenue beyond new logo acquisition
Agenda
08:30 – 09:00 → Fresh coffee. Networking. Getting the vibe ☕
09:00 – 10:00 → Real-world insights, lessons & discussion
10:00 – 10:30 → Connect with Hamburg's GTM & Revenue community
New city. First breakfast. New sales engine.
We're excited to finally bring Revenue for Breakfast to Hamburg - and we'd love to have you around the table for edition #1.
Seats are limited.
Please note: by purchasing a ticket to this event, you agree that photos and videos taken during the event may feature you and will be published on Cremanski & Company's social media channels and other event-related communications.