Find the Story That Sells Your Idea ✦ Ben Sauer
Find the Story That Sells Your Idea ✦ Ben Sauer
A Leadershift Masterclass for Leaders & Founders
Most leaders have the right idea.
The problem is getting others to care about it.
Your data is solid. Your logic is sound. But your stakeholders are checking their phones, and your team is nodding without really buying in. The facts aren't the issue. The framing is.
Classic advice says: build a story. Use the Hero's Journey. Study narrative theory. But you shouldn't need a PhD in storytelling to land an idea at work. You need a method for finding the right story, not inventing a new one.
This session gives you exactly that. Ben's practical framework helps you locate the story already living inside the real challenge you're facing, and get it across clearly, fast.
What you'll walk away with:
✦ The Finding Method: A simple, repeatable approach to identify the story hiding in any complex idea, in under ten minutes.
✦ Real Problem, Real Story: You'll apply the method live to something you're actually working on right now, not a hypothetical.
✦ Immediate Language: Words and frames you can use the next day, whether you're updating your team, pitching to leadership, or driving a process change.
✦ The Confidence Shift: Stop over-explaining. Start being understood.
For leaders and founders who know their idea has merit, and are ready to make sure the room knows it too.
About the Facilitator
Ben Sauer is an international keynote speaker, coach, and designer who teaches strategic storytelling to leaders around the world. He has trained teams at NASA, and his frameworks are used inside organisations including Amazon, Google, and the BBC. His book, Death by Screens, shows anyone with an idea worth pitching how to present it without losing the room.
This session is open to LeaderShift Club & Hub members (Priority Access) and leaders interested in joining the community. Capacity is limited + Please arrive on time/ 5 mins before the session starts.
Not yet part of the community? Apply here to join us.