Go-to-Market Masterclass - Show Up Unexpected: How Non-Traditional Founders Break Through to Funders and Fans

​This session explores how non-traditional founders can create their own entry points into the startup ecosystem—without relying on pedigree, technical backgrounds, or wealthy networks. Through a combination of personal narrative and practical frameworks, Bri breaks down how to strategically build proximity to opportunity and translate a single core story across different audiences—from venture capitalists to public supporters—to unlock funding, traction, and long-term positioning.

​Briaan L. Barron is CEO & Chief Strategist at Heye Frequency, a creative strategy and premium production agency. A founder, cross-channel marketer, and personal brand strategist, Bri specializes in helping non-traditional builders turn ideas into momentum through sharp narrative, intentional visibility, and strategy that meets the moment.

​Facilitated by Marcus Knight, Founder of Cultured Perspective, each session is discussion-based, outcome-driven, and designed to give you something actionable to take back to your business immediately.

​Guest speakers including investors, operators, and revenue leaders will join select sessions throughout the series.

​Labour Temple | 2800 1st Avenue, Seattle WA 98121

​Every Wednesday | 11:30 AM – 1:00 PM Registration required