Beyond the Logo: How Brands Are Activating Smarter in Sports & Entertainment
The days of slapping a logo on a jersey or backdrop are long gone. Today’s fans crave authenticity, storytelling, and experiences that connect on a deeper level — and the smartest brands are listening.
Join us for Beyond the Logo: How Brands Are Activating Smarter in Sports & Entertainment, a dynamic panel exploring how leading brands, agencies, platforms, and talent are redefining sponsorship and fan engagement. Our speakers will unpack the shift from traditional deals to strategic partnerships that drive real value — for both fans and businesses.
From live events and social campaigns to branded content and athlete collaborations, we’ll explore what’s working, what’s not, and what’s next in brand activation. Whether you’re a marketer, rights holder, athlete, or creator, you’ll walk away with fresh insights and practical takeaways to help you build activations that stand out and make an impact.
Key topics include:
How top brands are measuring ROI in modern sports and entertainment partnerships
The evolution of athlete and creator-led campaigns
Real-world examples of activations that broke through the noise
Predictions on the future of fan engagement
Who should attend:
Marketing, brand, and partnership professionals across sports, media, and entertainment — plus anyone interested in how storytelling, data, and creativity are shaping the next era of fan connection.
Meet our panelists:
Tiffany Everett (Moderator) - Social, athlete & creator marketing leader across sports & entertainment, former Nike, Meta & EA
FredAnthony Smith - SVP, Non-Scripted at SMAC Entertainment
Elyse Kellogg - VP at UNINTERRUPTED
Joshua Carroll - Sports Partnerships at YouTube
About Arena
Arena is the first AI-powered platform connecting the next generation of leaders to career opportunities, events, resources, and insights in sports, media & entertainment. Join 6,000+ members for free at arenatalent.com.