Make Better Marketing Decisions Without Becoming a Marketing Expert

​Join Epipelagic Ventures for an interactive, in-person workshop with Nathan Pichette, founder and principal strategist at Reticle Digital.

​Designed for early-stage founders, this session introduces a practical framework for evaluating marketing strategies, understanding customer behavior, and making confident decisions without getting distracted by disconnected tactics, short-term trends, or impressive-sounding recommendations.

​Working through a real-world startup scenario, you will learn how to define success for your business and your customers, identify what influences purchasing decisions, and build a marketing strategy that connects the two.

​What You’ll Learn

​Understand the game you’re playing.Define success, identify the customer you’re trying to serve, and clarify what your marketing needs to accomplish.

​Develop a shared lens for evaluating marketing.Create a practical way to assess your marketing and communicate decisions with your team, agencies, and other partners.

​Evaluate marketing decisions with confidence.Ask better questions, distinguish strategy from tactics, and determine which recommendations and activities are worth pursuing.

​About Nathan

​Nathan Pichette is the founder and principal strategist at Reticle Digital, where he helps early-stage and growing businesses make better marketing decisions without getting buried in disconnected tactics, fashionable jargon, or AI-generated certainty.

​With more than two decades of experience in brand building, digital advertising, and customer strategy, Nathan has worked across complex marketing environments and seen what happens when business goals lose contact with customer needs.

​His approach is practical, analytical, and grounded in a simple belief: companies do not need to become marketing experts, but they do need to ask better questions before spending money on answers.

​Agenda

​4:00–4:15 p.m. | Check-in and introductions
4:15–5:30 p.m. | Workshop and Q&A
5:30–6:00 p.m. | Founder mixer and networking

​This is an in-person event. Space is limited.