​Building the Invisible Hand of Global Trade

​Across the Middle East, supply chain teams are moving from tracking what happened to controlling what happens next. This evening is about how that shift is actually being built.

​Two keynotes on where automation and AI are landing in MEA logistics today, a live showcase of the agentic layer already running complex supply chain workflows for global enterprises, and a curated room of supply chain and logistics leaders over dinner and drinks.

​The Evening in View -

​4:30 PM Registration Begins

​4:50 PM Welcome Note by GoComet

​5:05 PM · KEYNOTE
Beyond Automation: How AI Is Redrawing the Enterprise Playbook
Sayantan Dev, CEO, SSG, Redington
How AI is changing the enterprise automation landscape, and what that shift means for how supply chain and logistics teams plan, operate, and compete.

​5:45 PM Networking & Coffee Break

​6:05 PM · KEYNOTE
From Visibility to Agility: Making Better Supply Chain Decisions Amid Disruption
Balaji Subramanian, CFO, Max (Landmark Group)
How logistics automation and real-time visibility have sharpened disruption monitoring, and where AI takes it next.

​6:45 PM · FIRESIDE CHAT
Resilience by Design: Building Supply Chains for a Geopolitically Volatile World
Michael Abruzzi, Senior Director Vendor Relations, BFL Group & Maximilian Weigelt, VP Sales Middle East, GoComet.
Industry leaders discuss how automation and AI help MEA supply chains withstand geopolitical disruption.

​7:15 PM · PRODUCT SHOWCASE
Nova: Building the Invisible Hand of Global Trade
A live look at Nova, the agentic layer that brings your most complex supply chain workflows into reality, mapped to your process, running your logic, live in weeks.

​7:45 PM Closing Remarks

​7:50 PM Networking Dinner & Drinks