Rival Sessions | Cape Town | The Future of the Agency

​The best challenger brands of 2025 and what it all means for the future of the agencies.

​Our mission here at Rival is to document the playbook of successful challenger brands. Our team has spent over 10,000 hours over the last four years researching, interviewing, and bringing together challenger CMOs and founders. This month we're releasing the Rival 50, an index of the leading challenger brands, that we've developed in partnership with Imperial College in London.

​But if these brands are the future of marketing? It begs the question: what is the future of the marketing agency?

​Join us for The Future of the Agency an intimate breakfast and conversation hosted at Innovation City, Cape Town’s home for startups and world changers alike.

​We’ll kick off with a keynote unveiling the Rival 50 and get an exclusive look at the insights, data, and key learnings behind 2025’s most innovative challengers: who they are, what they’re doing differently, and how they’re reshaping the landscape.

​Then, stay for a panel discussion exploring the future of the agency — how creative, strategic, and operating models must evolve to meet the needs of the world’s boldest brands. Hear from CMOs, founders, and industry thought leaders on what partnership and performance look like in this new marketing era.

​Expect debate. Expect discovery. Expect to leave rethinking everything you thought you knew about the business of creativity.

​Breakfast included. Normative thinking not invited.