WIPM Session | PMM’s Guide to Building Customer Advocacy Boards

​You know your product has happy customers, but are you actually turning them into a predictable growth engine?

​In B2B SaaS, 91% of buying decisions are influenced by word of mouth, and deals close 25% faster with a relevant customer reference. Yet, building a structured Customer Advocacy Board (CAB) often feels overwhelming, leaving many PMMs wondering where to even start, or assuming it’s just a "Customer Success thing." If you are only relying on reactive, ad-hoc requests for case studies, you are missing out on one of the highest-leverage strategic programs a Product Marketer can own.

​Join us for an exclusive, highly practical session with Tanwistha Gope (Independent PMM Consultant with 14+ years experience) where we will tear down the myths of building customer advocacy.

​You’ll learn how to map your users using the "Credibility vs. Exposure" framework, avoid the hidden risks that kill engagement, and position yourself as the ultimate connective tissue between Sales, CS, and your market.

​Secure your spot and master the skill that will make your next launch outlast every campaign you’ve ever run.