

💡 Product Circle ╠Chat - Beyond Vibe-Coding: How Evidence-Guided PMs Win with Itamar Gilad
​Welcome to 💡 Product Circle ╠Chat on Wednesday, 15 July 2026
🕕 6 pm (AEST) | 10am (Barcelona time)
​Topic: Beyond Vibe-Coding: How Evidence-Guided PMs Win
​AI has made it easier than ever to build. The real advantage now belongs to the Product Managers who know what to build.
​The fastest-moving teams right now are shipping more than ever. But shipping faster and learning faster are not the same thing. The "just launch it" instinct, turbocharged by AI coding tools, is creating a new generation of expensive mistakes. And the Product Managers who can't tell the difference between speed and rigour are the ones most at risk.
​Itamar Gilad, author of Evidence-Guided and one of the most respected voices in product management, has spent decades helping product teams at Google, Microsoft, and beyond build the right things, not just more things. He returns to 💡Product Circle╠Chat to show how evidence-guided discovery has become the defining skill of great product managers, and how AI, used well, makes you sharper at it, not lazier.
​What we'll cover
​✅ Why product discovery matters more now than before AI arrived, and what the data actually shows about skipping it
​✅ The real role of AI in product management: not writing your PRDs, but helping you think more rigorously and analyse faster
​✅ How to use tools like the Confidence Meter and GIST to make better decisions under pressure
​✅ What the AI-Empowered PM looks like and how to become one
​✅ How to push back on "just ship it" culture with evidence, not just instinct
If your team is feeling pressure to ship faster but you're not sure the right things are getting built, this chat is for you.
Perfect for product managers, founders, and product leaders who want to use AI to build better products, not just faster ones.
​
​About Itamar Gilad
​Itamar is a coach, author, and speaker, specializing in evidence-guided product management and strategy. With over two decades of experience at companies like Google, Microsoft, and startups, he’s made significant contributions to the field.
​At Google, Itamar worked at YouTube and led parts of Gmail. He is the author of the book Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and is known for developing frameworks like GIST and the Confidence Meter.
​He publishes a popular product management newsletter and offers free templates, eBooks, and resources on his website.
​Links:
​Zoom Link: See invite
​✨Attend and WIN ✨
​On lucky live attendee will WIN a copy of Itamar's book Evidence Guided
​👉 View workshops
​✨Virtual Networking ✨
​The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
Mark your calendar, bring your questions for Itamar, and get ready to transform your product management approach!
✨Refer a Friend✨
​Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
​We have great global product speakers booked every second week in 2026!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
​
​--
​Irene Liakos
​Product
irene@phronesisadvisory.com
Linkedin
The Product Venn Substack - home of all 💡Product Circleâ• ChatÂ
Masterclasses - for targeted Product Training
ICAgile Certified Product Management Professional - level up your product game. Get a discount. Ask me how.
APMG Certified Changed Management - learn the human behavioural science and psychology behind change for lasting transformation. Ask me how.
 Phronesis Advisory - Practical Wisdom
Phronesis - Practical Wisdom.  Product Management with Results. Profitable Problem Solving. Value Discovery
Derisk Desirability, Viability, Feasibility and Sustainability with targeted Product Advisory, Consulting, Training and Coaching. Level up your product success with a Fractional Product Leader.