Marketing Breakfast Sthlm
ABM x AI x LinkedIn Thought Leadership: fully integrated GTM strategy and blueprint walkthrough
What makes an ABM campaign truly successful? In this session, we’ll break down how leading B2B teams combine AI, data enrichment, and thought leadership to drive real pipeline impact.
Through shared worksheets and SaaS campaign examples, you’ll see how to identify and prioritise high-value accounts, use enriched data to sharpen targeting, and apply AI for smarter personalisation at scale. We’ll also explore how strong thought leadership can accelerate trust and engagement with key decision-makers.
The session is led by Wouter Dieleman, a GTM consultant based in Amsterdam and Stockholm with 12 years of experience running go-to-market strategies for SaaS scale-ups across the Nordic and Benelux regions.
What you’ll learn:
A full ABM campaign blueprint with best practices compounding over the last 8 years
How AI and enrichment improve targeting and conversion
Ways to use thought leadership to speed up deal cycles
Real examples and key lessons learned
Who should attend
Marketing and demand generation professionals looking to improve ABM performance
Sales and RevOps leaders aiming to align efforts and accelerate the pipeline
Founders and GTM leaders building scalable, high-impact growth strategies
You will leave with practical frameworks, actionable insights, a full ABM worksheet and a clearer approach to running ABM campaigns that drive measurable results.