Unpacking AI for Marketing
A monthly gathering for founders and SME leaders working out how to grow their businesses with AI. This month we focus on marketing.
New AI marketing tools launch every week, and most promise more than they deliver. We'll go through the tools business owners actually use, where AI has earned its place in marketing, and where it has wasted time and money.
What we'll cover
Tools worth using. A walkthrough of AI tools for each part of marketing: what they do, what they cost and where they fall short.
What works and what doesn't. Real examples of AI used well in marketing, and examples that fell flat, like generic content, an off-brand voice or campaigns nobody responded to.
How others are using it. An open discussion on how people in the room use AI in their own marketing. Bring your wins, your failures and your questions.
Marketing is broad, so we'll break it down
Research and strategy: understanding your customers, competitors and market
Content and copywriting: social posts, blogs, website copy, newsletters
Images and video: graphics, product shots, short-form video
Social media: planning, scheduling, replying to comments and DMs
Paid ads: ad copy, creative testing, targeting
SEO and AI search: getting found on Google and in ChatGPT answers
Email and lead follow-up: nurturing leads, follow-up messages, your CRM
Analytics: tracking what's working and reporting on it
Everyone has experience to contribute, so come ready to share what you know. If you'd like to present how you've used AI in your marketing, come speak to us!
Expect an evening of honest conversations, new connections and ideas you can try the next morning.
Hosted by Cortex Lab AI
Cortex Lab AI runs this monthly gathering for founders and SME leaders in Singapore. Follow Cortex Lab AI on LinkedIn to hear about the next session.