​💡 Becoming AI Native in SaaS

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​Incumbent Software/SaaS is being disrupted by large AI labs as well as in-house capabilities augmented with vibe coding. At the same time, the ideas behind building and selling software products and services are rapidly changing at their core. 


At this Proxify AW session, Armic Catovic - Director Data & AI at Funnel – will explore what it truly means for SaaS companies to become AI native. We will discuss the current state of AI and what SaaS can do - from product design to GTM - using AI.

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Join us and learn:
⚡ How AI is reshaping the SaaS landscape
⚡ How teams can integrate AI across their products and organizations
⚡ What incumbents must rethink to stay competitive

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​If you’re building, leading, or experimenting with AI, this session will give you a front-row view of how SaaS companies can adapt and become truly AI native.

​Agenda:

​• 17:00 Doors open & welcome drinks 🥂
Kick off the evening with drinks and great conversations

​• 17:30 Keynote with Armin Catovic, Director Data & AI at Funnel: "Becoming AI Native in SaaS"

​• 18:00 Audience Q&A

​• 18:15 More drinks & small bites
More mingling & yummy food

​📅 Thursday, April 23rd, 2026
🕠 17:00
📍 Proxify HQ

If you have any questions, don’t hesitate to reach out to us at [email protected]