'Mastering the Message', with Susan Lindner
Storytelling is not just a nice-to-have. It's the foundation of how you raise, sell, and scale.
This session, led by storytelling expert and Founder & CEO of Innovation Storytellers, Susan Lindner, this session explores how to align purpose, positioning, and communication into a cohesive narrative that deeply resonates with investors, customers, and other stakeholders.
By the end of the session, you will walk away with:
A sharp and meaningful message framework you can immediately use your pitches.
A tailored communications plan for the next 6 months.
The confidence to clearly differentiate your startup, and answer the crucial question: “Why should anyone care?”
🗓️ Agenda
Introduction – Facilitator’s story and why storytelling matters in entrepreneurship
Lecture – Anatomy of a great startup narrative; examples across sectors
Workshop – Breakout exercise: refine your own startup story using a guided structure
Q&A – Feedback and open discussion
Closing – Recap and reflection on next steps