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​MASTERING THE FUNDAMENTALS: FRAMEWORKS FOR AI EXCELLENCE

​The inaugural T2B AI Roundtable virtual event marks the first in a year-long series designed to build our community's AI capabilities from the ground up. While the AI landscape feels overwhelming, we want to equip biopharma communicators with the foundational frameworks to dramatically improve your prompting capabilities, no matter the AI tool you’re faced with.

​In this 60-minute presentation, we'll help you understand what separates basic from advanced prompting. You'll learn how to conceptually approach working with generative AI and discover why communications experts are uniquely positioned to excel in this new landscape. Bring your burning questions and learn directly from seasoned practitioners who use these technologies daily in biotech and pharma communications while teaching AI adoption at individual and organizational levels.

​The T2B AI Roundtable is supported by our knowledge partner, Syneos Health Communications. This session is part of our regular roundtable programming and is not a sponsored event.

​WHY ATTEND

• ​Develop a conceptual approach for working with generative AI as a thought partner

• ​Discover why your communications expertise already gives you a significant advantage in working with AI

• ​Learn what distinguishes basic, mid-level, and advanced prompting so you can level up your skills

• ​See how experienced biopharma communicators integrate AI into their daily workflows to accomplish more

​MEET OUR SPEAKERS

​Matthew Snodgrass, AI Innovation Lead, Syneos Health, and T2B AI Roundtable Member

​Matthew Snodgrass is the AI Innovation Lead at Syneos Health in New York. He has more than twenty years of experience in digital marketing with a concentration in health and pharmaceuticals. Matt utilizes the latest innovations in generative and analytical AI to help bring digital and social marketing campaigns to life while shepherding them through MLR review teams with numerous pharmaceutical companies. He has also helped to develop policy and training for employees and brand communicators in the area of social media.

​Matt was one of the founding members of the Association for Downloadable Media, an industry group focused on advancing the field of podcasting, where he served on the executive board. He was also one of the founding members of the Podcasting Open Metrics Initiative.

​Prior to Syneos Health, Matt was EVP of Digital Marketing at NextWorks, creator of the award-winning marketing tool, the Content Capsule. Prior to that, Matt was Group Director at WCG and SVP of Digital Marketing at Lippe Taylor. Before that, Matt worked for ten years at Porter Novelli, where he oversaw digital marketing and ran the video department. He has worked for a wide range of clients across health care, consumer, and corporate industries.

​Before joining Porter Novelli, Matt was Head of Interactive Sales and Manager of New Media for Rysher Entertainment where he laid the groundwork for ad sales for two advertising-supported websites, Entertainment Tonight Online and Rysher.com. Before that, he worked for five years in television production ranging from commercial production to an award-winning documentary on childhood cancer.

​Nathaniel Reagan, AI Educator & Comms Strategist, AI Learning Labs, Strategist, SCIENT, and T2B AI Roundtable Member

​Nathaniel Reagan is an AI educator who co-founded AI Learning Labs and leads integrated strategies for SCIENT, an integrated communications agency. With over 20 years of healthcare marketing and communications experience spanning agencies, in-house biotech companies, patient advocacy organizations, and government initiatives, Nathaniel has been at the cutting edge of implementing new technologies—building the first social and digital products for multiple agencies and helping pharmaceutical and biotech clients launch their first-ever social initiatives, several of which earned industry awards. He was recognized as PR News' "15 to Watch Under 30" for this pioneering work. His career also includes groundbreaking work leading CDC/USAID's HIV communication programs in Mozambique, where he spearheaded a national grassroots effort to rebrand HIV, earning three U.S. Embassy awards for this transformative initiative.

​Throughout his career, Nathaniel has specialized in creating innovative products and strategies that help clients adopt emerging communication technologies, always looking ahead to find grounded, practical applications that pierce through the hype. This forward-thinking approach naturally led him to AI, where over the past three years he has embedded these tools into every aspect of his work. He has trained over 200 professionals to master advanced prompting with LLMs like ChatGPT, Claude, and Gemini, helping them fundamentally transform their workflows and productivity. Whether working with individuals, teams, or enterprise clients, Nathaniel continuously innovates new strategies and approaches to drive meaningful success. He's passionate about helping big-hearted changemakers reclaim their time and amplify their impact.