Revenue-Backwards SEO
What if your SEO is bringing in more traffic but less business?
Most teams optimise for rankings, keywords and sessions. But the better question is:
“What search demand can actually become revenue?”
In this session, we’ll unpack:
Why 10x less traffic can drive 10x more sales
How to build your search strategy backwards from revenue
Which pages actually matter: pricing, comparisons, use cases, alternatives
How to separate vanity traffic from commercial traffic
What changes when search moves from Google to AI Overviews, ChatGPT & Perplexity
A practical framework to turn search into a revenue channel
Build search for sales, not sessions.
Speaker
Utkarsh Singh, Founder, Revenify
Who should join?
Founders, GTM & growth folks, marketers, and builders who want to understand:
How to turn search into actual revenue
Whether they’re optimising for traffic or the right traffic
How SEO is changing with AI search
What they should actually prioritise next
Come curious. Leave with a clearer way to think about search.
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner: Paytm
We’re excited to have Paytm as the community partner for this session.
Paytm is one of India’s leading digital payments and financial services platforms, building products used by millions of consumers and businesses across the country.
A great partner to have as we bring builders and GTM folks together to understand how the way people discover products is changing.