U27 School presents Caro Travers: The Art of Event Creation

​U27 School x Soho House presents Caro Travers, Paris-based cultural strategist and event director with over 10 years of experience building brands, platforms, and experiences at the intersection of culture, community, and creativity.

​Shaped by Paris’ cultural ecosystem, Caro began her journey at YARD, where she has grown into a key role as Event Director, leading the brand’s experiences and cultural strategy. Today, she also directs YARDLAND, one of Paris’ most influential cultural festivals, shaping how brands, artists, and communities come together through large-scale experiences.

​Alongside her work at YARD, Caro is the founder of CENTERPIECE, an independent project envisioned as a Creative House, hosting intimate, curated events and gatherings. A space where culture is lived: where you can sleep, eat, shop, dance, read, get dressed, and connect with a creative ecosystem.

​Throughout her career, Caro has designed and delivered large-scale cultural events and brand experiences, collaborating with creatives, artists, and institutions to build meaningful, future-facing formats.

​In this workshop, Caro will share tools, frameworks, and real-world insights on how to conceptualize, produce, and scale impactful events, from vision and storytelling to execution and community building.
A hands-on, strategic session for those who want to turn ideas into experiences that truly resonate and leave a mark.