Where does Service Design come from?
This session is part of the Introduction to Political Technology course at Newspeak House, open to faculty and fellowship candidates only.
What is Service Design? Who invented it? Does it really exist in the wild?!
We’ll explore the history of digital design movements, from the emergence of User Centred Design, through the agile revolution, to the service organisation. We will touch on the tools of the trade, and discuss the perils of fetishising design artefacts.
Reading:
Sinead Doyle is a Digital Strategist and Service Designer. As an Associate Director at Transform, she helps clients set a vision for their digital products and services. She guides multidisciplinary teams through the service design process, to produce better, simpler customer experiences. Over fifteen years in digital, she has worked across strategy, creative, and media, at agencies and consultancies, on projects spanning public and private sectors.
Sinead was Lead Service Designer on the Covid Vaccination Programme with NHS England in 2020. She co-led the MoD’s Defence Innovation Unit training programme, upskilling a large cohort of senior staff. In the run up to Brexit she made a crowd-sourced map of EU funded projects in the UK (Look Around EU). She is currentlyAccount Director on the design workstream of HMCTS Reform programme, digitising citizen-facing court processes within the Ministry of Justice. She is also working on an approach to sustainable design for adoption across a 50-strong design practice.