0 to 100 | Scaling People, Culture & Operations for Growth | Justworks | #ATLTechWeek
Every founder's growth story looks clean from the outside: the funding round, the new office, the bigger team. Inside, it's a series of real decisions. Who to hire first, when to formalize benefits, how to build the systems and culture that hold up as you scale.
This panel brings together investor, legal, and HR voices for a candid, story-driven conversation on scaling from 0 to 100, from the scrappy early days through a growing team. We'll cover what actually works at each stage and the speedbumps worth avoiding. Whether you're a growing business or an investor backing the next one, you'll leave with practical insight on scaling people, culture, and operations without losing momentum.
Expected Learning Outcomes
Attendees will leave able to:
Recognize the milestones that reshape a growing company — how priorities, culture, and operations shift from the earliest days through scaling a team.
Anticipate common speedbumps before they hit — the people, legal, and structural blind spots growing teams miss, and how to get ahead of them.
Build the right operational backbone early — the systems, structure, and tools worth having from the start, and the maturity investors look for.
Use benefits and care as a retention strategy — how total rewards and a culture of care attract and keep talent beyond a paycheck.
Approach global and multi-state hiring as an opportunity — tapping talent across states and borders while managing the complexity.
Know when to bring in partners — the value of real people in your corner (investor, legal, HR and benefits), not just software.
🚗 Parking Information:
Parking will be unavailable at ATV, so please see the below parking options. Rideshare or public transit is strongly encouraged!
PROMINENCE PARKING DECK: 3699 Lenox Rd NE, Atlanta, GA 30305
Parking rate information: https://prominenceinbuckhead.com/pages.aspx?p=Parking
Walking directions to ATV (Walk time: approximately 8–10 minutes):
Exit the parking deck onto Lenox Rd NE.
Head south, then turn onto Piedmont Rd NE.
Continue south on Piedmont Rd NE for about 0.4 miles.
Atlanta Tech Village will be on your right at 3423 Piedmont Rd NE.
TOWER PLACE PARKING DECK: 3340 Peachtree Rd NE, Atlanta, GA 30326
Parking Rates:
19 minutes or less: free
20-30 minutes (and/or each additional 30 min): $3
2 hours: $12
3-6 hours: $18
6-24 hours: $24
Walking directions to ATV (Walk time: approximately 3–5 minutes):
Exit the parking deck toward Piedmont Rd NE (the Tower Place complex sits directly adjacent to Atlanta Tech Village).
Head toward Piedmont Rd NE and Atlanta Tech Village will be just a short walk away, on the same block.