From Research to Relationship: What Self-Disclosure Teaches Us About Donor Trust [DPP Lunch Analysis]

​Join Deanna Nelson, PhD, for a thoughtful conversation exploring how self-disclosure can shape trust and authenticity in donor relationships. Drawing on insights from philanthropic psychology, this session will examine when and how personal sharing can strengthen connections with donors while maintaining professionalism and intentionality.

​While fundraisers often focus on donor motivations, less attention is given to how our own communication and openness influence the relationship. This Lunch Analysis will explore how thoughtful self-disclosure can support more meaningful engagement and build stronger, trust-based partnerships with donors.

​This session will unpack:

​• Understanding Self-Disclosure in Fundraising:
Explore what research in philanthropic psychology tells us about personal sharing, trust formation, and relationship dynamics between fundraisers and donors.

​• When Personal Sharing Strengthens Connection:
Discuss how thoughtful self-disclosure can deepen donor relationships, encourage authentic dialogue, and create space for more meaningful conversations about mission and impact.

​• Using Self-Disclosure with Intention:
Reflect on practical ways to apply these insights while maintaining professionalism, boundaries, and a focus on the donor’s motivations and philanthropic goals.

​We’ll also highlight how tools like WIZE can help teams capture insights from donor conversations and translate relationship strategy into consistent action. Get your free account here.

​Don’t miss this opportunity to explore the human side of fundraising relationships and learn how thoughtful communication can deepen trust, strengthen donor partnerships, and support long-term engagement.

​About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).

​This event will take place over Zoom.

​The session will be recorded and accessible post-event for DPP members only.