Build with AI in Public: Attention Without Ads
A live 60-minute training on earning attention without an ad budget by sharing the story of what you are building, while you build it.
You do not need an ad budget to get attention. You need a story people want to follow. The most underused growth channel available to founders and professionals right now is the simple act of building in public: sharing the wins, the misses, the decisions, and the lessons as they happen. It costs nothing, it compounds over time, and it builds something ads can never buy: trust.
In this live training, Arjita Sethi, founder of Build with AI University, breaks down how to build in public without oversharing, without performing, and without it becoming a second job. You will leave with a plan tailored to your project and your first build-in-public post drafted and live.
What you will learn:
1. Why building in public compounds: how consistent story beats sporadic promotion, and why early is the best time to start
2. What to share and what to hold: the line between generous transparency and giving away the store
3. The narrative arc: how to frame your journey so people root for you instead of scrolling past you
4. Formats that work: progress posts, decision posts, lesson posts, and the milestone moments that earn the most attention
5. Sustaining the cadence with AI: how to capture build moments as they happen and turn them into posts without breaking your flow
What you will walk away with:
* A build-in-public plan tailored to your specific project and channels
* Your first build-in-public post drafted and published live in the session
* A capture system so future posts write themselves from your actual work
Who this is for: Founders, creators, and professionals building something, a product, a business, a career pivot, a body of work, who want attention and trust without paying for either. No audience required to start. No technical background required.
Your host: Arjita Sethi is the founder of Build with AI University, creator of the vibe-coded wellness platform Find Shaanti, a Lecturer of Entrepreneurship at San Francisco State University, Advisory Board member at the Nasdaq Entrepreneurial Center, and a Claude Community Ambassador for San Francisco for the non-technical and moms vertical. She has grown three brands with zero paid ads on two of them, using the exact build-in-public approach taught in this session.