B2B real estate: Balancing brand and performance

​Marketing in the real estate and property industry has undergone quite a transformation in recent years. Now, one of the biggest challenges facing marketers is the balance between brand and performance. 

​Across real estate, short-term performance marketing delivers leads, but long-term brand building shapes perception, pricing, and asset value. Lucy Austin Hannaford is delighted to invite you to our latest event for the B2B property sector where our panellists will be discussing exactly that.

​We’ll be joined by a leading panel from a variety of businesses:

• ​Danielle Regan, Marketing Director at Mace  

• ​Nick Andrews, former Head of Commercial Marketing at Knight Frank, now Marketing Director at Knotel 

• ​Lucy Thomas, Marketing Director at Landsec 

​Together, we’ll be exploring:

• ​Finding the right balance between brand and performance marketing

• ​Examples across the industry of marketing tactics that have worked well 

• ​The role of brand awareness in securing long-term growth beyond short-term leads

• ​When performance marketing is essential and when it falls short 

​This event will provide you the unique opportunity to come together as a focused group, network and share your thoughts on the sector. With limited places available, register your interest now.