An AEO Reporting Framework That Holds Up in the Boardroom

​If AEO is your job, you've heard the question: "Is this actually working?"

​Most AEO dashboards can't answer it. The visibility score moves for no clear reason. The citation count doesn't connect to pipeline. And many of the metrics are SEO metrics with "AI" added to the name.

​AEO is barely two years old, and its reporting has already picked up SEO's worst habits. This session is the fix.

​In 60 minutes, Vivek Shankar, Head of Content and AEO at Krossings, walks through the reporting framework Krossings uses on live client programs.

​It's a short list of metrics that shows whether your AEO program is working, and each one only means something when read alongside the others.

​What you'll walk away with

• ​Why no single number can prove AEO is working, and what to report instead

• ​How to turn your metrics into a story leadership will believe, including what it means when two of them disagree

• ​Three popular AEO metrics we'd remove from your dashboard tomorrow

• ​How to spot a made-up metric before a vendor sells it to you

• ​The qualitative measure most programs never track, even though everything else depends on it

​Who it's for
Content, SEO/AEO and marketing leaders who are responsible for AI visibility and have to defend it to leadership.

​There's no tool demo and no hard pitch. Bring your toughest reporting question for the Q&A.