Founders Bay Virtual Workshop: Founder Deal Lab: Turning Enterprise Pilots into Scalable Deals
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Landing a pilot with a large enterprise is a major milestone — but turning that pilot into a scalable deal is where the real growth begins. Many startups struggle to bridge the gap between proof-of-concept and long-term revenue, often losing momentum after the initial engagement.
In this Founder Deal Lab, we’ll explore proven strategies for converting pilots into multi-year partnerships. Learn how to align technical outcomes with business impact, build strong internal champions, and design pilot structures that set your startup up for expansion.
Jin Kang, Global Head of Forward-Deployed Engineering & AI GTM at AWS, will share insights from working with startups and enterprise teams worldwide — breaking down how founders can successfully navigate complex sales cycles and scale enterprise adoption.
✅ What You’ll Learn:
How to structure and price enterprise pilots for long-term success
Key success metrics that drive renewals and expansions
Building strong champions inside large organizations
Avoiding common pitfalls in enterprise deal conversion
Frameworks for scaling from one pilot to many deals
Join us for a practical and interactive session designed to help founders turn early traction into repeatable, scalable deals that drive long-term success.
About Us
Founders Bay is a membership community of 80,000 founders and VCs coming together to grow their startups through curated weekly events, expert-led virtual workshops, and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem. Subscribe to our newsletter and become a member today.
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