Marketing Without a Marketing Team: How Social Enterprises & Service Providers Can Use AI to Get Found Online
Marketing is essential, but many organizations don't have a large marketing team.
That's where the right strategy and the right tools can make a significant difference.
The rise of AI has made effective marketing more accessible than ever. Organizations of all sizes can now improve their visibility, create content efficiently, and attract new opportunities without large budgets or dedicated marketing teams.
In this hands-on workshop, you'll learn practical ways to use AI to get found online, strengthen your local presence, and build a sustainable marketing system that works. Even if you're a team of one.
Whether you're running a nonprofit, consulting practice, professional service, wellness business, creative studio, or community organization, you'll leave with practical strategies you can implement immediately.
What You'll Learn
✔ The essential marketing foundations every nonprofit and service provider needs to be discoverable online
✔ How AI is changing the way people search for organizations, services, and local businesses
✔ How to use AI to create marketing content, improve visibility, and save hours each week
✔ The local search factors that influence whether your organization appears in Google Search, Google Maps, and AI-generated results
✔ Real-world examples of organizations using AI to improve marketing efficiency and reach
✔ How to build a simple, sustainable lead generation system without paid advertising
What You'll Leave With
✅ A practical understanding of how AI can support your marketing efforts right now
✅ A clear action plan for improving your visibility and attracting more potential clients, customers, donors, or community members
✅ A framework for creating consistent marketing without hiring a marketing team
✅ A personalized website audit showing you where you stand today and your biggest opportunities for improvement.
✅ Bonus: Quick-win Google Business Profile and Google Maps optimizations you can implement immediately.
Who Should Attend?
Nonprofit leaders
Executive directors
Community organizations
Consultants
Coaches
Founders
Professional service providers
Wellness practitioners
Small business owners
Anyone responsible for marketing without having a marketing department
Agenda
6:00 PM — Refreshments & Introductions
6:15 PM – 8:15 PM — Workshop
8:15 PM – 8:45 PM — Q&A
8:45 PM — Wrap-Up
*Roots AI is a strategy and implementation series helping organizations use AI and modern search systems to improve visibility, marketing efficiency, and growth.