From Hype to Revenue: Practical AI for Retention Marketers

​From Hype to Revenue: Practical AI for Retention Marketers

​AI is everywhere. But how do you actually turn it into better marketing, stronger customer relationships, and measurable revenue?

​Join Klaviyo, Commerce Catalyst, and The Grounded Company for an afternoon built for marketers who are ready to move beyond the AI hype and put it to work.

​Through three focused sessions, we’ll explore practical ways to use AI across the retention marketing lifecycle — from analyzing performance and uncovering opportunities within your program, to bringing your brand to life through AI-powered personification, to translating new ideas into strategies you can actually put into practice.

​Expect actionable insights, real-world examples, and candid conversations with fellow marketers navigating the same rapidly changing landscape.

​We’ll wrap up the afternoon with a happy hour from 5–6 PM, giving you time to connect with other ecommerce and marketing leaders over drinks and conversation.

​Thursday, October 1st

​Anata Studios | Lehi, Utah

​Programming begins at 2:00 PM, followed by happy hour from 5:00–6:00 PM.

​Session information:

​Session 1 - 2:30-3:10pm: How to Improve Retention Autonomously

​What if your retention strategy could continuously learn and improve on its own?

​Brice Douglas explores how Klaviyo and LLMs can work together to create intelligent feedback loops that identify opportunities, learn from customer behavior, and automatically optimize retention flows over time.

​Session 2 - 3:15-3:55pm: Brand Personification Using AI

​What if AI could help your brand sound more human, not less?

​Kendal McMullen brings a unique perspective from both sides of the table — first as an ecommerce leader building and scaling a brand, and now as a Klaviyo expert helping marketers rethink what’s possible with AI.

​Come away with a new perspective on AI: not as a shortcut for creating more content, but as a tool for building a brand customers recognize, relate to, and remember.

​Session 3 - 4:00-4:40pm: You can't fake your brand

​Can't you just "fake it till you make it"? In a word: NO.

​Reyn Soffe has spent real time leading brand and driving growth at Young Living, NuSkin, and more. During this session Reyn will guide you through his learnings balancing brand and performance — and the importance of showing up with authenticity, honesty, and a soul.

​Happy Hour - 5:00-6:00pm