

Clay in Montreal: Sculpting MTL
✨ The comeback
Last October, Montreal got its first Clay Club. Then it went quiet.
We're bringing it back.
This October, 2,000 GTM people from 30 countries packed into Pier 48 in San Francisco for Sculpt, Clay's GTM conference. We were there with a mic in hand, interviewing everyone from Clay's CEO to the Clay Cup finalists.
Now we're bringing all of it back to Montreal!
🎁 Attendees will receive some free credits from the Clay team! 🎁
💬 Vibe
Think happy hour at a pub, with some Clay on the side.
When you walk in, pull a card from the bowl. Somewhere in the room, someone's holding its match. Find them, grab a drink, and swap your worst cold email or cold call story, whether you received it or sent it.
Then a quick Sculpt recap and two demos, followed by food, drinks and more networking!
👩🏻💻 What You Will Learn
Sculpt recap: the biggest launches from San Francisco, and why Clay is calling itself a "self-learning revenue engine"
Old way vs. new way: showcasing two everyday plays with Clay's new Workflows and agents
Signal-based outbound: spotting when a new champion is hired at a target account, then researching and sequencing them, automatically
The post-call follow-up: from discovery call transcript to a tailored follow-up, ready for the rep to approve and send (works for cold calls too)
What it means for you: how these changes affect SDRs, AEs and outbound teams
🍔🍸 Food & Beverage
A round of drinks & appetizers will be provided
⏰ Timing
18:00 - 18:30 | Arrivals! Grab a name tag & meet the room
18:30 - 19:15 | Sculpt recap & demos
19:15 - 20:00 | Food & more networking!
🧥 Dress code
Whatever you want. It's November in Montreal, so bring a real jacket.
👋 About Speakers Host
🙋🏽♂️ Olla, I'm Jan, the team lead of HubSpot’s Canadian BDR team. Talk to me about cold calling, hypnosis, or jiu-jitsu!
🙋🏽♀️ Hi, I’m Amna, a GTM strategist at Instantly. I revamp messy CRMs and spaghetti systems while generating 2x revenue for companies 💪🏼 They call me the outbound guru, come say hi!