Cover Image for New ways indie authors sell books: Fireside chat with Matt Briel, CMO of Lulu
Cover Image for New ways indie authors sell books: Fireside chat with Matt Briel, CMO of Lulu
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New ways indie authors sell books: Fireside chat with Matt Briel, CMO of Lulu

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In partnership with Lulu. Sell your books worldwide with their scalable tools for indie publishers.


You've got a book or you're thinking of publishing one and you're wondering where you should sell it. You know Amazon, Barnes & Nobles, and Bookshop. How are today's creators and brands rethinking book fulfillment to eliminate upfront costs? And what if I told you there's a way you can know exactly who is buying your book?

We're going to tackle these questions with the help of Lulu's CMO Matt Briel. Matt and his team have helped millions of authors publish, print and distribute their books. Indie authors can do so much more than just getting a book into major retail channels. Matt can explain why selling direct to your audience is a catalyst for your success. I'll be guiding our discussion through new ways indie authors are selling and there's plenty of time for your questions to so bring 'em!

Who should join

  • Aspiring authors

  • Experienced authors

  • Service providers who support authors

  • Anyone who wants to know what the self-publishing scene looks like right now!

About Matt Briel, VP and CMO of Lulu

Matt brings nearly two decades of experience in the Media & Publishing space and excels at transforming ideas into action (and coffee into strategy). A creative entrepreneur at heart, Matt defies corporate norms, ditching the blazer and tie aesthetic for tattoos and Disney fanaticism. When he’s not obsessing over work, he spends his time with family and watching 80s movies.

About Lex Roman

Lex Roman (they/them) is an indie publisher who covers how solopreneurs make money at Revenue Rulebreaker and The Paid Newsletter Playbook.

Lex is building their media business and bringing you along for the ride. This session is one resource of many. Get their free newsletter at RevenueRulebreaker.com

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