Sales Team Growing, Revenue Isn’t? How to Find Out Why
Your sales team has grown. You have multiple reps, processes, pipeline and probably quite a few tools.
But has revenue become more predictable?
As sales teams grow, things often get more complex rather than easier. Deals get stuck. Conversion rates vary across the team. Sales cycles become longer. Pipeline looks healthy, but too little of it turns into revenue.
And when something isn’t working, it’s surprisingly easy to start fixing the first thing that looks like the problem.
More leads. Another salesperson. A new tool. A different pitch. More pressure on the team.
But what if the actual bottleneck is somewhere else?
This Founder Coffee is a chance to compare notes with other founders and sales leaders who are dealing with exactly that kind of complexity:
Where does sales currently feel stuck in your business?
Are different reps struggling with different parts of the process?
Which problems keep coming back despite trying to fix them?
How do you figure out whether what you’re seeing is the actual problem – or just a symptom of something else?
The goal isn’t to solve everyone’s sales process in one hour.
Instead, I’ll share a simple way of thinking about sales bottlenecks that you can apply to your own organisation: where to look first, how to form a hypothesis about what might be going wrong and what to test before jumping to the next solution.
If you leave with a clearer idea of what to look at first when you get back to work tomorrow, the session has done its job.
Who should join?
This session is for founders and sales leaders at B2B startups and scaleups that already have an established sales team.
No slides, no formal presentation – just coffee, real sales challenges, different perspectives and a practical starting point for figuring out what to look at next.
Want to learn more about me or connect before the event?
I’ve spent 14 years in B2B tech sales and now work with startups and scaleups on sales and growth challenges. I’ll bring my perspective, but I’m equally interested in what everyone else in the group is seeing and learning.
Website: gabcke.com
LinkedIn: heidrun-gabcke
This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.