Everything (Important) I Know About Newsletters

​If you're a business owner, planning to start (or re-start) publishing a newsletter in the second half of 2026, this is for you.

​With a few core concepts, you'll save yourself a lot of time, and increase the odds the newsletter pays off.

​In this talk, we'll be going through…

• ​The universal model newsletters use to make money

• ​What makes a valuable audience and when to monetize

• ​How to get started (zero fluff - just what you need)

• ​Things I wish I’d done sooner

• ​How AI is making this easier

• ​Open Q&A, etc.

​If you don’t know me: My name’s Ethan Brooks, and I’m the creator of The Austin Business Review. Before that, I spent years writing for The Hustle, where I also wrote this book on how newsletter businesses work.

​I’ve been refining these ideas over the course of the last half-decade, so if you’re a business owner working on your newsletter, come on out.