How to Pitch to the Federal Government Without Getting Lost in the Process
Upcoming Session Details
How to Pitch to the Federal Government Without Getting Lost in the Process
Pitching to the federal government is a huge growth opportunity for startups, but it works very differently from commercial sales. In this session, attendees will learn the most common mistakes companies make when approaching federal buyers, the marketing materials they need to build credibility, and how to shape a pitch that aligns with how government agencies actually buy. We'll cover how to target the right agencies, avoid common compliance and messaging mistakes, and create a practical federal go-to-market approach that startups can act on right away. This session is designed for founders, operators, and business development leaders who want a clear, startup-friendly introduction to federal sales.
Kathryn Wetherby, Founder of Wetherby Digital, will help you:
▶️ Avoid the most common mistakes: Learn what founders get wrong when approaching federal buyers — and how to fix it. ▶️ Build the right materials: Understand what marketing assets and credibility signals federal agencies actually look for. ▶️ Shape a pitch that fits how government buys: Align your approach with how agencies evaluate ideas, build trust, and move toward adoption. ▶️ Target the right agencies: Develop a practical federal go-to-market strategy you can act on right away.
Kathryn Wetherby is the founder of Wetherby Digital, where in her personal capacity she helps founders understand how to present ideas to federal buyers. Drawing on more than fourteen years of experience at HHS and CMS, she helps founders and innovators understand how federal agencies evaluate ideas, build trust, and move from concept to adoption.
Host: Kathryn Wetherby, Wetherby Digital
DCSTW Virtual Series
Welcome to our new series of virtual workshops specifically designed for innovative startup founders! We're creating a valuable and accessible learning environment to help you navigate the exciting and challenging world of startups. Each monthly "Lunch & Learn" style session provides practical, actionable insights from experts in our network. Expect an interactive presentation, followed by a dedicated Q&A, giving you the chance to dig deeper and get your questions answered. Our goal is to empower you with the knowledge and tools you need to grow your ventures.
Event Details
When: August 19th, 2026
Time: 12p – 1:30p
Where: Virtual (Zoom link provided upon registration)