Starting from zero: How to build a B2B SaaS marketing function that actually works
About Event
Most B2B marketing teams don't get the luxury of inheriting a system. They get a blank page, a business that needs to grow, and no playbook to follow.
Deepakshi was handed exactly that. And when there's no legacy team, no existing process, no safety net, the choices you make in the first few months decide everything that comes after.
That's the real question most marketers never get asked, not how to optimize a system, but how to build one from nothing, and get it right the first time.
Deepakshi Dawar, Head of Marketing at XFlow, did exactly that. In this session of The Growth Show, she'll walk through the real playbook.
What we'll cover:
--Why most early marketing hires get the first 90 days wrong.
--What to build first when there's no system, no data, and no team.
--How to prioritise channels, tools, and hires with a limited budget.
--The mistakes worth skipping, and the ones you'll make anyway.
--How to know when the function is actually starting to work.
Who this is for?
Marketing leaders, founders, and early marketing hires at B2B SaaS companies who are building a function from scratch, or rebuilding one that never quite got it right the first time.
About the guest: Deepakshi Dawar is Head of Marketing at XFlow, where she built the marketing function from the ground up, with no existing playbook, team, or system to build on. Her approach to early stage B2B marketing is shaped by having to make every foundational call herself, and live with the results.
About Growth Show: Growth Show is a live webinar series by PipeRocket Digital, built for senior B2B SaaS marketers. Each session features one practitioner, one focused topic, and zero fluff.
Previous episodes: https://bit.ly/growth-show