​Personal Brand in the AI Era

​Hey! My name is Anton Filonov. I’m a Creative Director with 17 years of experience in branding and communication. I started my career at IKEA, worked with leading agencies in Moscow, and now help experts and businesses build brands that attract attention and clients.

​In this 2-hour workshop, I’ll share how to turn your experience into a clear personal brand and use AI to simplify content creation and strategy.

​We’ll cover: — what a personal brand really is— how to package your expertise— how to build your presence on social media— how to monetize your knowledge— where AI can save time and help you move faster

• ​real examples

• ​Q&A

• ​bonus AI prompt for building your personal brand

​STPLN / Malmö